Marketing communications entails a broad scope
of services and products, including marketing plan development,
message and concept development, branding, creation and production
of traditional advertising (print, radio, TV, interactive, internet)
and collateral materials, and public relations.
MPA has been developing marketing communications tactics for more
than 16 years in support of marketing programs, capital campaigns,
and public affairs programs. We have worked for a wide range of
clients and industries including aviation, waste management, education,
and other business services.
We utilize the combination of strategic skills of our vendors
and other creative resources, including designers, writers, and
media planners. This allows us to offer our clients a highly strategic
focus to any campaign or tactic in order to achieve meaningful results.
Marketing communications services include:
- Advertising (print, radio, television, direct mail)
- Branding
- Identity Development
- Marketing
- Packaging
- Public Relations
- Strategic planning and implementation of a media campaign
- Research
- Press Kits, Press Releases, and Press Conferences
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